Acquiring baseline information; research and statistics in relation to your area of trading is important if you want to understand your potential customer base and how best to pitch your marketing technique.

VisitScotland provide information and analysis on Scotland’s visitor markets and the tourism industry which may be useful if you are considering setting up a tourism related business. Further information can be found on the VisitScotland website.

Key facts relating to tourism in Scotland, along with research and locally piloted initiatives which may be influential to the success of your new business, can be found on the Scottish Enterprise website.