To get the best out of the recruitment process, it is wise to plan your recruitment needs, specifically for peak seasons, and study the labour market profile for your area. You may find out after some research that you may find yourself targeting a different labour market than you expected. Some labour market information can be found out at:

Labour Market Profile Dunbartonshire
Scottish Sector Profile 2005 - Toursim

Some businesses form relationships with local schools and colleges. By going into the schools and colleges and offering to do presentations, assist as careers days, with mock interview – you may find that your link provides you with a direct link to potential recruits.